Quality packaging design builds a strong brand authority making a product desirable and creates a demand. A modern clean simple design speaks to the target audience evoking curiosity to learn more about the product. The muted color palette of the packaging grabbing consumer’s attention in a casual way. All the design elements are arranged in a non-conflicting complimentary way in order to create pleasing attractive look to the eye.
Have you ever bought a product just because you liked the package? If the answer is yes then you are one of 64% of consumers who at least did it once. 70% accepted they form their impression on the brand based exclusively on package design. 52% of people say they will pay extra if a product comes in a design they like. 30% of businesses reported that their revenues increase when they improve their product packaging. Packaging is the most powerful tool of promoting a product. It influences consumer’s behaviors. It communicates with customers, effectively telling them what the brand and company stands for.
