Soul’s logo derives from the most vital element on earth Water. It’s translated as a blue semi-transparent drop symbolizing an essential part of a human Body that is inseparably connected to the human’s Soul. The logo and brand’s slogan (Purity Vitality Serenity) inseparably connected to the brand’s philosophy and experience expected from the services provided.
“Water does not resist. Water flows. When you plunge your hand into it, all you feel is a caress. Water is not a solid wall, it will not stop you. But water always goes where it wants to go, and nothing in the end can stand against it. Water is patient. Dripping water wears away a stone. Remember you are half water. If you can’t go through an obstacle. Go around it. Water does.” —Margaret Atwood
